KUFTA — Turning Every Meal into a Winning Experience.
Ramadan is one of the most competitive marketing seasons, with brands competing through discounts and price wars. Rather than joining the race to the lowest price, KUFTA created an experience. Open the Chips & Win transformed every meal into a moment of anticipation, reviving the nostalgia of discovering hidden prizes while introducing a new generation to the excitement of Kharbesh w Eksab. The campaign proved that memorable experiences create stronger brand connections than temporary discounts.
In a market dominated by price-driven promotions, KUFTA wanted to reward engagement instead of discount-seeking behavior. The challenge was to increase traffic, encourage repeat visits, and generate excitement while preserving the brand's premium positioning and strengthening long-term customer loyalty.
Every qualifying order included a branded bag of chips containing a hidden prize. Customers only discovered their reward after opening the pack, transforming a simple side item into the centerpiece of the campaign. Inspired by the nostalgia of childhood snack promotions, the experience brought back the excitement of Kharbesh w Eksab for older audiences while introducing it to Gen Z. The mechanics were intentionally simple, allowing anticipation, surprise, and sharing to become the campaign itself. Rather than buying attention with discounts, KUFTA earned it through an experience customers genuinely wanted to talk about.
Campaign Identity
Packaging Experience
Customer Experience
Social Campaign
- Campaign Strategy
- Creative Concept Development
- Campaign Identity
- Packaging Design
- Prize Mechanics
- Customer Experience Design
- Social Media Campaign
- Art Direction
- Launch Creative
- In-Store Campaign Rollout
Rather than competing through discounts, KUFTA created a campaign customers genuinely wanted to experience. Every purchase became a moment of anticipation, strengthening engagement while protecting the brand's premium positioning. By transforming nostalgia into a modern brand experience, the campaign demonstrated that meaningful interactions create stronger loyalty than temporary price reductions. Because memorable brands aren't built through discounts—they're built through experiences people remember.