KNORR — Making Everyday Cooking Worth Watching.
We transformed KNORR's digital presence by turning recipe content into entertaining food experiences—supported by integrated social media campaigns, digital amplification, and an AI-powered recipe platform.
Traditional recipe content had become predictable. Most cooking posts focused on instructions rather than inspiration, making it difficult to capture attention in increasingly competitive social feeds. KNORR needed a content ecosystem that entertained first, educated second, and inspired consumers to cook with confidence.
We shifted KNORR's communication from recipe demonstrations to food storytelling. Every piece of content was designed to be visually engaging, platform-native, and optimized for social sharing—combining cinematic food visuals, creator-led content, trend-driven formats, and performance marketing to maximize reach and engagement.
Social Media
Content Strategy • Creative Direction • Food Photography • Short-form Video • Motion Graphics
KNORR 7alet-ha
Digital Campaign • Social Amplification • Influencer Content • Community Engagement
Smart Recipe Platform
Website UI/UX • Web Development • AI Recipe Experience • Ingredient-Based Recipe Generator • Responsive Design
- Social Media Strategy
- Content Strategy
- Creative Direction
- Photography & Videography
- Motion Graphics
- Campaign Development
- Performance Marketing
- Digital Amplification
- Website Strategy
- UI/UX Design
- Website Development
- AI-Powered Recipe Experience
KNORR evolved beyond traditional recipe marketing into a content-driven digital ecosystem. Through engaging social storytelling, the KNORR 7alet-ha campaign, and an AI-powered recipe platform that recommends meals based on ingredients users already have at home, we created a seamless brand experience that inspired everyday cooking, increased engagement, and strengthened KNORR's connection with modern home cooks.