FAROOJA — Reinventing the Chicken Bucket for a Healthier Generation.
We built FAROOJA as a bold, modern grilled chicken brand that delivers the excitement of fast food with a healthier, high-protein proposition—designed for active, digitally native customers.
The market was full of fried chicken concepts, but few brands offered the same sense of indulgence, convenience, and shareability through grilled chicken. FAROOJA was created to fill that gap: a brand that could own the healthier chicken bucket space without feeling clinical, restrictive, or overly fitness-focused.
We positioned FAROOJA as the grilled alternative to traditional fried chicken brands—a high-protein, post-workout-friendly concept with the energy and attitude of modern fast food. The identity was built around bold typography, expressive graphics, vibrant color, and a playful visual system that feels confident, youthful, and instantly recognizable. Every touchpoint, from the bucket to the menu, was designed to make healthier eating feel exciting rather than compromising.
Brand Identity
Positioning • Naming • Logo System • Typography • Color Palette
Packaging System
Chicken Buckets • Meal Boxes • Bags • Wrapping • Stickers
Menu Experience
Menu Architecture • Product Naming • Menu Design • Nutritional Communication
Social Art Direction
Campaign Visuals • Product Storytelling • Lifestyle Content • Digital Brand Assets
- Brand Strategy
- Brand Positioning
- Naming
- Visual Identity System
- Logo Design
- Graphic Language
- Packaging Design
- Menu Engineering
- Menu Design
- Brand Guidelines
- Social Media Art Direction
- Customer Experience Touchpoints
FAROOJA launched with a clear and differentiated position in the chicken category: the excitement of a fast-food bucket, reimagined around grilled chicken and high-protein meals. The brand system created a strong foundation across packaging, menus, and digital communication, helping FAROOJA stand apart from traditional fried chicken concepts and connect with a younger, health-conscious audience without losing the fun and indulgence people expect from fast food.